Sapori: The Artisanal Italian Cuisine by Carlo

Sapori is a reimagined Italian eatery that brings the essence of Napoli to Egypt, shifting from being a personal brand to becoming a shared experience. Led by Michelin-star chef Carlo, the focus is on artisanal craftsmanship, offering an authentic taste of Italy beyond his own signature style. The visual identity embraces the artistry of the Italian heritage, drawing inspiration from Naples’ Renaissance period. From a filigree-inspired emblem to the architectural motifs, every detail reflects the intricate craftsmanship behind each dish. With this harmonious balance of both, tradition and modernity, Sapori serves as being a culinary and an artistic journey, celebrating the artistry of food.

Sapori is a reimagined Italian eatery that brings the essence of Napoli to Egypt, shifting from being a personal brand to becoming a shared experience. Led by Michelin-star chef Carlo, the focus is on artisanal craftsmanship, offering an authentic taste of Italy beyond his own signature style. The visual identity embraces the artistry of the Italian heritage, drawing inspiration from Naples’ Renaissance period. From a filigree-inspired emblem to the architectural motifs, every detail reflects the intricate craftsmanship behind each dish. With this harmonious balance of both, tradition and modernity, Sapori serves as being a culinary and an artistic journey, celebrating the artistry of food.

Client

Sapori di Carlo

DELIVERABLES

Strategy Brand Identity Full Packaging Art Direction Brand Manual

Year

2022

Role

Design Lead