Bliss by AFD

Bliss embodies a state of contentment, captured through AlFouad’s vision of serene yet contemporary living. The brand identity blends elegance with calm, reflecting a refined lifestyle rooted in comfort and sophistication. At its core, the design celebrates the art of living well, expressed through the timeless character of the Ogg serif typeface, which brings a sense of quiet luxury. A nature-inspired color palette, drawn from skies, bricks, concrete, and lakes, establishes harmony between the brand and its environment. Together, these elements create a cohesive visual language that resonates with a discerning audience and reflects the essence of Bliss.