Moves & Grooves

ZEI’S TROPICAL MOVES & GROOVES WAS ‘24 DROP DESIGNED TO CHANNEL JOY, EASE, AND THAT SUNNY GEN Z ESCAPISM. THE KIND THAT LIVES IN PLAYLISTS, MEMES, AND MOOD BOARDS. THE BEE PROJEKT WAS BROUGHT ON TO CREATE A GRAPHIC THAT WOULD BRING THE CAPSULE'S CAREFREE THEME TO LIFE THROUGH BOLD, NOSTALGIC VISUALS. THE DESIGN BLENDS A Y2K-MEETS-VINTAGE AESTHETIC WITH PLAYFUL SYMBOLS: A PALM TREE, DANCING NOTES, HAPPY-FACE CHARACTER, AND A WINK AT 1-800 CULTURE, ALL WRAPPED IN A MONOCHROME GREEN PALETTE WITH A FLASH OF BUBBLEGUM PINK. THE TYPOGRAPHY WAS TREATED JUST LIKE AN AESTHETIC MOODBOARD: MIXING BOLD SANS-SERIFS, EXPRESSIVE HANDWRITTEN LINES, AND FAUX-RETRO TAGLINES. THE RESULT IS A WEARABLE FEEL-GOOD POSTER MADE FOR THE SUMMER LOVERS, SCROLLERS, AND SOFT REBELS ALIKE. THE FUN IS ALWAYS IN THE DETAILS, SO BEWARE!